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Website Copywriting

Help The Foundation for Casey's Cure, Inc. improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
The Foundation for Casey's Cure, Inc.
Lagrange, GA, USA
The Foundation for Casey's Cure, Inc.
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The Foundation for Casey's Cure, Inc.
Lagrange, GA, USA

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Cause
Disease & medical research
Skills
Digital marketing Search engine marketing Writing

Posted January 26th

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Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

I have posted a project for a website audit. Starting with addressing that feedback, I would like a review of our site to determine how I can ensure our copy is an SEO magnet, to those with HMERF MD and want to raise money for research and stay up to date on information relevant to Titinopathy muscular dystrophies.

What we have in place
  • We currently have a website where you can see our current messaging,, which should make it easy for you to get started. We also have statistics and data from the Muscular Dys Association & NIH, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to continue to do our work to promote muscular dystrophy awareness through our Paint The Town Green activities and support research $$ to relevant research teams.

We are 'just me'. Our major goal this year is to run a capital campaign that will raise $5,000 to pay our portion as a co sponsor for a major medical conference. (Raising more would be awesome...) This conference will get the Casey in front of researcher who want to start on Casey's Cure; a stem cell treatment. Therefore, our website must be articulate in communicating the need with a strong message supporting our need.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

The Foundation for Casey's Cure, Inc.
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Cause
Disease & medical research
Posted by
Chris D
Chris D.

Executive Director

Our mission

1. To be an advocacy platform for patients with rare forms of Muscular Dystrophy; begin a "Paint the Town Green" advocacy event, similar to Paint the Town Pink.
2. Promote research on TTN genetic subtypes in the US and global research circles to be shared widely and collaboratively among and across all scientific communities; muscular dystrophies lie along the TTN (titin) gene.

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