Brochure Writing

Help Baltimore City Mayor's Office of Homeless Services create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Baltimore City Mayor's Office of Homeless Services
Baltimore, MD, USA
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Baltimore City Mayor's Office of Homeless Services
Baltimore, MD, USA

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Posted January 18th

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Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

We are launching an awareness campaign targeted at homeless youth in Baltimore City. We want to create a brochure design that will be given to homeless youth and organizations to give them a quick reference for the resources available to them. We want to provide information to these youth without stigmatization or embarrassment.

What we have in place
  • We currently have an old version of brochure to be updated, which should make it easy for you to get started. We also have general layout of what the information should be like, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus time on other aspects of this project like the bulk resource guide and information for youth on their rights, both of these projects are more time intensive and require knowledge of our system.

This project is integral to helping launch our youth awareness campaign particularly as winter months continue it is important for homeless youth to be able to access the materials and information they need to be housed stably.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Baltimore City Mayor's Office of Homeless Services
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Posted by
Adeola A.

Program Administrator

Our mission

To make homelessness rare and brief by focusing on four major goal areas that address the root causes of homelessness: affordable housing, comprehensive health care, sufficient incomes, and preventive and emergency services.

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