Social Media Content Calendar

Help Macomb Community Action get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Macomb Community Action
Clinton Township, MI, USA
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Macomb Community Action
Clinton Township, MI, USA

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Posted January 18th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Facebook/Twitter
Cover agency as a whole, but also highlight specific programs.
Assist in branding with posts

What We Have In Place
  • We currently have an active social media account, which should make it easy for you to get started. We also have past years annual reports, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to put those dollars directly into our community through any number of our programs.

A robust social media plan will help us reach those in our community who need support to achieve their fullest potential and maintain personal stability and security.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Macomb Community Action
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Posted by
Jennifer P.

Communications Specialist

Our Mission

Macomb Community Action's mission is to apply persistent action to diminish poverty and promote independence. Our vision is that all customers achieve their fullest potential and maintain personal stability and security.

What We Do

Part of the County of Macomb (Michigan), Macomb Community Action (MCA) supports residents through various programs:

- The Children and Family Services Division assists children and their families enroll in Head Start, and increases food security through our Macomb Food Program.

- The Office of Senior Services provides hot meals to homebound seniors through Meals on Wheels, assists with household chores and repairs via the Handy Helpers program, is an advocate for senior resources, and more.

- The Community Services Division supports individuals and families facing crisis through our Action Centers, provides transportation to seniors and disabled adults to and from medical appointments, installs devices to prevent injury in the home, and rehabilitates qualifying homes in the area to support health and safety.

We stay very busy helping folks in Macomb County regain financial and housing stability, secure meals and education, and care for some of the most vulnerable in the community. We are looking forward to working with creative business professionals on Catchafire to expand our capacity to help those in need.