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Social Media Audit

Help JustCause assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
JustCause
Rochester, NY, USA
JustCause
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JustCause
Rochester, NY, USA

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Cause
Justice & legal services
Skills
Social media

Posted January 18th

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

JustCause has 2 social media accounts:
FB - https://www.facebook.com/justcauseny/
LI - https://www.linkedin.com/company/volunteer-legal-services-project-of-monroe-county-inc./mycompany/?viewAsMember=true

I post about 3 times per week on FB then copy some of those to LI within a couple days. Invited a number of new people since Nov 1 but good to know how we can keep attorneys who volunteer with us engaged, grow audience, increase SEO, strengths and weaknesses.

What we have in place
  • We currently have a staff person knowledgeable with LI and FB, which should make it easy for you to get started. We also have a brand strategy with a new organization name & logo, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to attract new volunteers and re-engage ongoing volunteers to meet our mission.

To help the overall goal of engaging current & new volunteer attorneys to take pro bono civil legal matters to help those in our community who otherwise couldn't afford to hire attorneys. We heavily rely on these volunteers to accomplish our mission. https://justcauseny.org/
We recently changed the org name & logo and social media will help enhance the brand strategy developed a year ago.
Some attorneys don't have complete understanding of what we do and how we differ from other similar orgs.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

JustCause
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Causes
Justice & legal services Housing & homelessness Military & veterans affairs
Posted by
Louise S
Louise S.

Pro Bono Manager

Our mission

JustCause
We provide free legal help to low-income residents of Monroe County, New York who are facing non-criminal legal problems. JustCause's services are provided by 1,600 pro bono volunteers who donate their time and talent to ensure that low-income people have access to the justice system when faced with serious legal problems.

Testimonials

Read the Impact Story
Alice was a pleasure to work with and not only did I learn from her but the sessions ensured I stayed current with social media posts. Alice is knowledgeable and explains things in an understandable way.
Louise S.
Louise S.

Pro Bono Manager

Social Media Audit Project

(No testimonial has been submitted by Alice)
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