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Market Analysis

Help Dreaming of a Chance Farm Animal Sanctuary gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Dreaming of a Chance Farm Animal Sanctuary
Pleasant Valley, NY, USA
Dreaming of a Chance Farm Animal Sanctuary
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Dreaming of a Chance Farm Animal Sanctuary
Pleasant Valley, NY, USA

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Cause
Animals
Skills
Research Strategy consulting

Posted January 15th

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Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are a very niche sanctuary and would love to be able to understand how to best target our niche through finding more specifics on our target audience and sub groups within it. We have done our own research into our target audience but would love a professionals help to ensure we are on point.

Using this information, we would love to go through some program ideas with you to see if you feel it not only helps further our mission but will be aligned with our target market as well.

What we have in place
  • We currently have social media follower analytics, which should make it easy for you to get started. We also have general donor information, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to utilize donations for rescuing abandoned domestic birds, the care of current rescue residents, and educating the public.

Locking down our target audience and doing market analysis will enable us to better serve our community and help further our educational reach. It will also help us with donor conversions enabling us to expand to help more birds in need.

Knowing your audience is a core foundational piece. With your help, we can find more supporters and advocates, enabling so many more abandoned birds to be saved through donations, volunteerism, and education.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Dreaming of a Chance Farm Animal Sanctuary
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Causes
Animals Education
Posted by
Tiffany B
Tiffany B.

Founder

Our mission

Dreaming of a Chance strives to rescue abandoned bird specializing in helping pigeons. Once rescued, we work to provide them with quality care for the entirety of their natural lives. Furthermore, we seek to teach others about proper bird care and how to eliminate common problems that lead to abandonment and neglect situations for these birds.

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