Email Marketing System Set Up

Help Arts Council for Long Beach make their email communications more efficient by setting them up with an email marketing software.
Arts Council for Long Beach
Long Beach, CA, USA
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Arts Council for Long Beach
Long Beach, CA, USA

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Posted January 14th

Email Marketing System Set Up

Project Details

What We Need
  • Set up of Organization's account in email marketing software (possible tools include Mailchimp, Constant Contact, Campaign Monitor)
  • Imported contact list into software with guidance on list cleaning & management
Additional Details

We have been using MailChimp for many years but now we need help integrating our Blackbaud E-Tapestry donor contacts. We know that by engaging our donors with consistent updates, we will see an increase in engagement. We also would like to create a process for email newsletter that will streamline updates from all of our programming departments.

What We Have In Place
  • We currently have mailchimp and e-tapestry, which should make it easy for you to get started. We also have a brand book, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,640 , allowing us to pay more artists to provide arts and culture experiences in the community that are free and publicly accessible.

It is extremely important that every member of our team feel like they can easily communicate with our stakeholders and right now this is not the case. By just figuring out the back end of our email lists and get them integrated, we can begin communicating right away.

Project Plan

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Prep: Software Selection & List Sharing
  • Professional and Volunteer Manager meet to discuss goals, budget, and needs for email marketing
  • Professional recommends software based on Organization's needs and budget
  • Volunteer Manager shares CSV of contacts with email addresses, first names, last names, and any other relevant information
1
Milestone 1: Set Up
  • Professional sets Organization's account up in selected software
  • Professional instructs Volunteer Manager on how to verify Organization's domain so that Volunteer Manager can send communications on behalf of the Organization
  • Professional imports contacts into account
2
Milestone 2: Training
  • Professional trains Volunteer Manager and other relevant staff on how to use the new software set up
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About The Org

Arts Council for Long Beach
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Posted by
Griselda S.

Executive Director

Our Mission

VISION
The Arts Council for Long Beach envisions a thriving Long Beach that benefits from universal access to and participation in the arts.

MISSION
The Arts Council for Long Beach cultivates the physical, social, and economic characteristics of Long Beach neighborhoods by nurturing and enlivening the arts. We serve individuals, groups, and organizations through advocacy, arts education, public art and grant making within the city of Long Beach. We practice profound inclusion as a collaborator and convener for the benefit of all communities.

Values: Equitable, Collaborative, Educational, Diverse, Belonging, Inclusive

What We Do

ACLB strives to improve the quality of life for residents and visitors of the City of Long Beach through the cultivation of the arts by:

Promoting artists living in Long Beach
Uplifting communities to engage in arts and culture
Building connections between artists and audiences
Leading discussions about the role of arts in the community
Implementing outstanding arts education programs for students in the LBUSD
Cultivating unique opportunities for art to be shown and appreciated
Advocating for the arts sector in city, county, state and federal levels
Rewarding excellence in the arts through our annual and monthly grant programs
Transforming Long Beach through public art that showcases the city's character