Membership Strategy

Help Georgia Writers develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Georgia Writers
Kennesaw, GA, USA
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Georgia Writers
Kennesaw, GA, USA

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Posted January 14th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

We offer memberships and would love to find out ways of optimizing this portion of our organization.

What We Have In Place
  • We currently have A membership plan in place, which should make it easy for you to get started. We also have time to work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to pay honorariums to our teaching artists.

This is important to our organization because it's one way we build community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Georgia Writers
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Posted by
Jenny S.

Executive Director

Our Mission

Georgia Writers Association's mission is to connect creatives across the state of Georgia and beyond, to uplift marginalized voices, facilitate accessibility within the community, and connect writers so that they can learn from each other.

Testimonials

Bles helped us so much! She brought a wealth of knowledge and patience.
Jenny S.
Jenny S.

Executive Director

Membership Strategy Project

Wonderful & easy to work with, very professional
Bles D.
Bles D.

Volunteer