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Marketing Strategy Consultation

Help Guardian House brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Guardian House
San Antonio, TX, USA
Guardian House
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Guardian House
San Antonio, TX, USA

2

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Cause
Violence prevention
Skills
Marketing

Posted January 11th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

We have been selected as a recipient of a $100,000 match grant. For this grant, we must raise $100,000 during the month of April. All monies must be received during the month of April, and sponsorships do not qualify.

What we have in place
  • We currently have a brief outline, which should make it easy for you to get started. We also have spoken with previous grantees, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to direct funds towards children's services and prevention of family violence.

This will allow us to raise 20% of our operating funds in one month, furthering our ability to successfully meet the needs of our clients.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Guardian House
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Causes
Violence prevention Education Human services
Posted by
Shannon W
Shannon W.

CEO / Chief Clinical Director

Our mission

Our mission is to embrace the best interest of every child by teaching families how to build strong, positive relationships. We do this by shielding children from family conflict, preventing family violence, promoting positive parenting & relationships, and keeping children and families connected.

What we do

Supervised Visitation
Monitored Kids Exchanges
Counseling
Reunification Counseling
Parenting Education
Co-parenting Education

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