Facebook Ads Set Up

Help Breast Cancer Action promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Breast Cancer Action
San Francisco, CA, USA
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Breast Cancer Action
San Francisco, CA, USA


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Posted January 11th

Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional Details

We are looking to launch an ad campaign through Facebook ads specifically for the purpose of growing our Instagram following. Breast Cancer Action launched our Instagram earlier this year, making it the newest of our three social media platforms in our lineup of Facebook, Twitter, and Instagram. Our Facebook and Twitter accounts are very strong, and we are looking for an Instagram expert to help grow our following on this platform.

What We Have In Place
  • We currently have an FB and IG account, and are set up to run political ads, which should make it easy for you to get started. We also have a dedicated Communications Manager, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to focus on our programmatic priorities to address and end breast cancer.

This project will help grow the outreach of Breast Cancer Action's unique, health justice perspective to a new community of people, including potential supporters and people living with and at risk of breast cancer.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Breast Cancer Action
Our Mission

Breast Cancer Action's mission is to achieve health justice for all women at risk of and living with breast cancer.