Search Engine Optimization Audit

Help PSE Healthy Energy assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
PSE Healthy Energy
Oakland, CA, USA
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PSE Healthy Energy
Oakland, CA, USA

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Posted January 7th

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Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

I am building out our communications strategy for the year and would like support reviewing our website's SEO so that we can see what topics and content generate the most interest and engagement for our audience.

What We Have In Place
  • We currently have full time staff that can provide everything you need, which should make it easy for you to get started. We also have a Wordpress website and Google Analytics accounts, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to avoid hiring a consultant to provide this information.

These insights will help us determine how we communicate with our audience for the year to come, which is essential for increasing our impact as an organization.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

PSE Healthy Energy
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Posted by
Adrienne U.

Director of Communications

Our Mission

Physicians, Scientists, and Engineers (PSE) for Healthy Energy is a multidisciplinary, nonprofit research institute that studies the way energy production and use impact public health and the environment. We share our work and translate complex existing science for all audiences.

We put our mission into practice by integrating scientific understanding across multiple disciplines, including engineering, environmental science, and public health. We conduct original research, translate existing research for nontechnical audiences, and disseminate scientific information and analyses to inform policy at the local, state, and federal levels.

What We Do

Our three formal areas of research -- Clean Energy, Energy and Environment, and Environmental Health -- address energy production, public health, and the natural environment. We publish vetted scientific analyses to fill knowledge gaps in these areas and to inform evidence-based policy at the local, state, and federal levels.

Testimonials

Joshua was great! Very knowledgable, helpful, and efficient. Would highly recommend working with him.
Adrienne U.
Adrienne U.

Director of Communications

Search Engine Optimization Audit Project

(No testimonial has been submitted by Joshua)