Social Media Content Calendar

Help The Intentional Living Collective get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
The Intentional Living Collective
Ann Arbor, MI, USA
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The Intentional Living Collective
Ann Arbor, MI, USA

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Posted January 7th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Instagram, Facebook, LinkedIn

What We Have In Place
  • We currently have Canva & Hootsuite, which should make it easy for you to get started. We also have content and photos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus on other tasks that need priority over social media (like fundraising and sponsorships).

We really need help with gaining followers and getting our content out to the masses. We recently started fresh new social media pages and tried to get our followers to join... but it didn't work. So now thinking we should close the new pages and continue on the old.

We are getting ready to launch Eos, a community connections portal and need help crafting something that will engage more followers.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

The Intentional Living Collective
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Posted by
Elisa G.

Director of Community Engagement

Our Mission

The mission of the Intentional Living Collective is to foster deeper community connections and greater social impact by delivering programs and resources that give hope, inspiration, resources, education, deeper meaning and social connection to its members.