Brochure Writing

Help Healthy Hearts Plus II: Mommies, Bellies, Babies,… create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Healthy Hearts Plus II: Mommies, Bellies, Babies, and Daddies
Richmond, VA, USA
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Healthy Hearts Plus II: Mommies, Bellies, Babies, and Daddies
Richmond, VA, USA

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Posted December 16th

Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

The purpose of the brochure is to highlight the important work and information about our programs and how anyone who is interested in becoming a part of our program as a participant or most importantly a donor. The audience would be potential participants and/or donors.

What we have in place
  • We currently have flyers that highlight the various parts of our program, which should make it easy for you to get started. We also have a brief description of our program's mission, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to purchase more diapers, breast pads, wipes, food is medicine healthy food bags, and other needful essentials that a new mother would need for her baby.

This project is important because we want to target not only potential participants, but as I forestated, potential donors. We want the readers to be able to literally see the work that has been done and the hundreds of families we have been able to serve.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Healthy Hearts Plus II: Mommies, Bellies, Babies, and Daddies
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Our mission

A Mother's Justice our mission is to Reduce Maternal Mortality and Low Birth Weights through using good nutrition and selfcare to combat maternal disparities with " Food is Medicine Nutritional Delivery " to the maternal population who are at risk.

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