Social Media Audit

Help La Luz Centro Cultural assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
La Luz Centro Cultural
Hampton, IA, USA
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La Luz Centro Cultural
Hampton, IA, USA


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Posted December 15th

Project Details

What We Need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional Details

La Luz is looking to improve social media interactions to build and engage with more people and for the organizations Facebook and Instagram pages to be viewed by others beyond the local community. Refocusing the goal of La Luz on social media effectively.

What We Have In Place
  • We currently have examples of what we post on Facebook and Instagram, which should make it easy for you to get started. We also have insight numbers on our most recent posts, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to provide further training to all staff.

La Luz is looking to engage with the public and attract more people to our programs. Improving our social media communication will help spread the word and show services and activities that are going on within the organization. We want to reach out to people beyond our local community.

Project Plan

Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About The Org

La Luz Centro Cultural
Our Mission

The Mission of La Luz Centro Cultural is to promote cultural awareness and diversity with hospitality and supportive services for all.