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Google Ads Set Up

Help Cville Community Bikes make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Cville Community Bikes
Charlottesville, VA, USA
Cville Community Bikes
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Cville Community Bikes
Charlottesville, VA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted December 3rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We just received a Google Ads Grant, and I'd like to set it up, as well as setting up the integration with Google Analytics

What we have in place
  • We currently have our Google Ad Grant awarded, which should make it easy for you to get started. We also have Squarespace analytics and ability set up Google Analytics, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to use our limited budget to provide access to transportation for community members in need.

This project will help us increase traffic on our website, increasing community awareness of our programs, and hopefully boosting financial donations.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Cville Community Bikes
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Causes
Human services Environment Health & nutrition
Posted by
Lauren R
Lauren R.

Executive Director

Our mission

Charlottesville Community Bikes is a nonprofit bicycle shop that promotes environmentally-sound transportation, recycle bicycles, and make cycling accessible in Charlottesville, VA.

What we do

- Provide free bikes to adults in need through our Voucher Bike Program
- Provide free bikes to kids 12 and under
- Serve as an educational facility to empower patrons to service and maintain their own bikes.
- Refurbish bikes to offer affordable bikes to the community
- Bicycle repairs and classes
- Host volunteers
- Advocate for improved bike and pedestrian infrastructure

Testimonials

Read the Impact Story
(No testimonial has been submitted by Lauren)
(No testimonial has been submitted by Ajay)
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