Logo Design & Visual Brand Identity

Help Nationalities Service Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Nationalities Service Center
Philadelphia, PA, USA
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Nationalities Service Center
Philadelphia, PA, USA

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Posted December 2nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

The Northeast Service Hub is a newly formed collaboration between a diverse group of service providers in Philadelphia. We are working together to renovate and open a collaborative hub providing community supports including housing, food access, social services, employment, health and mental health and more. We are looking for a dynamic consultant to help us create a logo and visual brand identity for the project, while also providing guidelines on including each organization's individual logos.

What We Have In Place
  • We currently have a project name, amazing concept and preliminary mood boards, which should make it easy for you to get started. We also have a very responsive project lead, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus our limited budget on renovating and retrofitting an old thrift store space into a dynamic, multi-service hub!

This dynamic hub will create a central site of amazing supports for an increasingly diverse neighborhood. The logo and branding will help us convey our tag line of Welcoming, Connecting and Empowering.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Nationalities Service Center
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Posted by
Gretchen S.

Senior Director of Program Operations

Our Mission

Nationalities Service Center prepares and empowers immigrants and refugees in the Philadelphia region to transcend challenging circumstances by providing comprehensive client-centered services to build a solid foundation for a self-sustaining and dignified future.

What We Do

Here at Nationalities Service Center (NSC), we believe that immigrants and refugees are a critical part of the fabric of life in the United States, and it is our vision that all immigrants and refugees achieve a life of dignity, safety, stability, sustainable opportunities and meaningful connections to their communities. To this end, NSC provides comprehensive services to immigrants and refugees, including legal protections, community integration, access to health and wellness services, and opportunities to achieve English language proficiency. Our dedicated staff are committed to ensuring that each of our clients receives high-quality holistic care and work together to refer clients to internal and external services based on the individual’s needs.

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