Visual Brand Guide

Help Arts Foundation for Tucson and Southern Arizona provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Arts Foundation for Tucson and Southern Arizona
Tucson, AZ, USA
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Arts Foundation for Tucson and Southern Arizona
Tucson, AZ, USA

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Posted November 27th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

As the new Communications manager for the Arts Foundation, it would be wonderful to work with a professional to develop a style guide for our growing team who often craft reports and other visual materials for the Foundation and our constituents.

What We Have In Place
  • We currently have logos, colors and fonts, which should make it easy for you to get started. We also have a target audience, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to fund programs that directly benefit creatives and arts organizations in Southern Arizona.

Developing a style guide will help our team create cohesive communication materials and establish a more easy to recognize appearance and voice to the communities we serve.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Arts Foundation for Tucson and Southern Arizona
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Posted by
Jenea S.

Communications Manager

Our Mission

To advance artistic expression, civic participation, and equitable economic growth of our diverse community by supporting, promoting, and advocating for arts and culture in our region.

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