Social Media Content Calendar

Help Advancing The Seed, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Advancing The Seed, Inc.
La Mirada, CA, USA
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Advancing The Seed, Inc.
La Mirada, CA, USA

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Posted November 27th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We need to build a content calendar schedule process for Instagram, Facebook, and LinkedIn.

Our strategy uses themed topics per month (ie. leadership, purpose, teams) that carry over to blog posts on our website, social media posts, storytelling, guest speakers, and newsletters.

Additionally, we would like help making content for the social media pages if possible.

We look forward to meeting you.

What We Have In Place
  • We currently have a small following and branding, which should make it easy for you to get started. We also have topics and call to actions, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to build processes that extend the longevity of ATS, preserve our financial stability, and improve our multiplied impact for helping young adults find their purpose.

This project will establish processes that enable volunteers and interns at the lowest skill level to build out social media content that engages our audience and keeps ATS top of mind. Social media helps ATS better serve young adults to find purpose by diversifying our revenue streams; we receive revenue beyond grants by securing donors, funneling new prospects into memberships, our learning management system, and finding new audiences to serve.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Advancing The Seed, Inc.
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Our Mission

Our mission is to develop strong leaders for business and community engagement so that they can create financial stability for themselves, their families and their communities.

What We Do

We provide remote training and development services to underserved individuals to assist them in building leadership, personal and professional development, entrepreneurship, and financial management skills to create economic mobility and self-sufficiency.

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