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Social Media Content Calendar

Help Philadelphia College Prep Roundtable get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Philadelphia College Prep Roundtable
Philadelphia, PA, USA
Philadelphia College Prep Roundtable
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Philadelphia College Prep Roundtable
Philadelphia, PA, USA

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Cause
Education
Skills
Digital marketing Social media

Posted November 23rd

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

How to best use Hootsuite. We have been using it and appears the formatting has changed. We use it to message through Linkedin, Facebook, Twitter and Instagram.

What we have in place
  • We currently have Hootsuite, Facebook, Twitter, Instagram, Linkedin, website, which should make it easy for you to get started. We also have Nothing else, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to access the professional knowledge base we can't afford.

Not being able to use Hootsuite properly and understanding how to efficiently use social media platforms for more effectively.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Philadelphia College Prep Roundtable
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Causes
Education Diversity & inclusion
Posted by
Thomas B
Thomas B.

Executive Director

Our mission

The Philadelphia College Prep Roundtable (PCPR) seeks to strengthen a community of college access and success practitioners who believe in the potential of all individuals and help students navigate the path to and through higher education. We provide tools, resources and opportunities for discourse; support leadership development in the field; and seek to bridge the gap between policy, research and practice in the area of college access and completion.

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