Logo Design

Help Pesticide Action Network North America elevate their visual identity with a new or refreshed logo.
Pesticide Action Network North America
San Jose, CA, USA
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Pesticide Action Network North America
San Jose, CA, USA


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Posted November 22nd

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Project Details

What We Need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional Details

Logo design for new, collaborative project called the Farm Policy Commons. Will be used primarily for website (currently being designed), possibly some printed materials. Project shares model state policies and other advocacy tools promoting healthy and just food and farming system via state-based organizing.

What We Have In Place
  • We currently have a campaign coordinator, strategy nd core materials., which should make it easy for you to get started. We also have initial brainstorm of words/images relevant to the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to invest in outreach and promotion for this project, to ensure it has as much impact as possible to help us achieve our organizational goals.

This project builds movement power by sharing existing resources and expertise, avoiding "reinventing the wheel" of food and farm advocacy tools.

PAN is a catalyst for food system transformation, and our mission is to end reliance on hazardous pesticides and achieve health, resilience and justice in food and farming.

This project leverages existing work and expertise of PAN and our partners working to shift state policies.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About The Org

Pesticide Action Network North America
Our Mission

Pesticide Action Network (PAN) works to end hazardous pesticide use and advance healthy, just and ecologically resilient food and farming.

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