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Email Marketing Copywriting

Help AHIP engage their community with an email series that gets their message across in a clear and compelling way.
AHIP
Charlottesville, VA, USA
AHIP
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AHIP
Charlottesville, VA, USA

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Cause
Housing & homelessness
Skills
Communications Marketing Writing

Posted November 18th

Email Marketing Copywriting

Project details

What we need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional details

We're kicking off our calendar year-end holiday campaign and have an ambitious fundraising goal. I'd like help crafting the email solicitations to try to maximize donations!

What we have in place
  • We currently have draft copy for the email solicitations, which should make it easy for you to get started. We also have Mail Chimp set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to help more clients in our community.

We have two major giving campaigns each year that comprise a majority of our private funds. It's essential that we meet our goals to make sure we can serve our neighbors in need.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

AHIP
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Cause
Housing & homelessness
Posted by
EN
Elise N.

Development Manager

Our mission

AHIP's primary goal is to make sure that local families and individuals are safe at home. AHIP is a nonprofit construction company that delivers critical repairs, rehabs, and energy-efficiency upgrades to low-income households in Charlottesville and Albemarle.

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