Logo Design & Visual Brand Identity

Help Bay Area Women's Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Bay Area Women's Center
Bay City, MI, USA
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Bay Area Women's Center
Bay City, MI, USA

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Posted March 2nd

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have our past logo, which should make it easy for you to get started. We also have an idea of the direction we want to go, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to board more pets each year for survivors of violence.

We are wanting to get a logo and brand identity for a new special event we are going to be taking on called the 5K-9 which is a 5K race where dogs can race with their owners. All the funds raised support the safety of pets of survivors of domestic violence and sexual assault.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Bay Area Women's Center
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Our Mission

The mission of the Bay Area Women's Center is to eliminate domestic violence and sexual assault. BAWC provides free-of-charge crisis intervention, advocacy and safe haven to victims of domestic violence and sexual assault; and violence prevention education to the community; while actively pursuing social change.