Membership Strategy

Help Coalition for Nonprofit Housing and Economic Deve… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Coalition for Nonprofit Housing and Economic Development
Washington, DC, USA
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Coalition for Nonprofit Housing and Economic Development
Washington, DC, USA


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Posted November 10th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

My organization is looking for ways to recruit, retain, and engage our members more effectively. As well as get ideas to help us develop our membership portal to be visually pleasing and easy to navigate. Our ultimate goal is to provide resources and services to our members that are unique to our organization.

What We Have In Place
  • We currently have a report that shows the trends of our membership over time, which should make it easy for you to get started. We also have a summary of monthly recurring revenue, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to to offer more instructor lead training and workshops for our members.

We are committed to our goals to advocate, convene, equip, innovate and sustain. Therefore, this project is important to the organizations because we are a member-based organization that counts on the participation of members' contributions and funders to be able to remain relevant in the industry and be more competitive for grant opportunities.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Coalition for Nonprofit Housing and Economic Development
Posted by
Rayna W.

Programs and Communication Coordinator

Our Mission

CNHED advances community development solutions that address the inequity of under-resourced communities in the District of Columbia.

What We Do

CNHED is a dynamic, 501(c)3 member association that supports the nonprofit housing and economic development industry in Washington, DC. Since its inception in 2000, the organization has grown from 55 organizations to nearly 140 today. CNHED's strength is in its convening power, highly successful advocacy, robust communications and information sharing, and equipping its members with tools and resources for their work. CNHED's organizational members include nonprofit and for-profit affordable housing developers, housing counseling and service agencies, community economic development organizations, workforce and business development entities, lenders, intermediaries, and government agencies.


(No testimonial has been submitted by Rayna)
I enjoyed working with Rayna Whitted of Coalition for Nonprofit Housing & Economic Development. She was very clear as to what her organization needed and wanted to accomplish. We both understood our mutual expectations to accomplish the project. She was also very responsive and knowledgeable of membership. It's easy to work with her and communications were clear.
Bles D.
Bles D.