Print Materials Design

Help Better Housing Coalition create customized visual design elements that complement written copy for printed communications and marketing materials.
Better Housing Coalition
Richmond, VA, USA
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Better Housing Coalition
Richmond, VA, USA

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Posted October 22nd

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Print Materials Design

Project Details

What We Need
  • Designs for one piece of marketing or communications collateral (e.g., fact sheet, case study, event invitations)
  • Templates with accurate, print-ready specifications
  • Note: Please post an additional project if more than one piece of collateral is needed
Additional Details

One of our low-income senior clients has a compelling story that we believe would resonate with donors. We'd like to develop her story into a 1-page visually appealing letter and recipe card to mail to individual donors for our end-of-year fundraising appeal.

What We Have In Place
  • We have hi-res logos and a branding guide. We do not yet have the written copy but can provide a brief of our client's story as background. We will be interviewing our client next week to get her story, take a photo and obtain her favorite holiday recipe to develop into the one-page story and accompanying recipe card. We commit to having the written copy by the time the volunteer is ready to begin.
How This Will Help
This project will save us $3,002 , allowing us to raise awareness and funds for our mission, highlight our work to individual donors in a visually appealing manner and allocate those dollars saved back to our service programs.

Most of our individual donations arrive just before year's end and we count on these to help underwrite ongoing client programs and make our annual fundraising goals. A compelling story that dispels stereotypes about our clients and illustrates how our work (and their support) translates to improving real people's lives in their community will resonate deeply with our donors. The added appeal of sharing our client's favorite recipe is something everyone can relate to during the holidays.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides the Professional with a budget for print materials, finalized copy, high-resolution logo and any visual branding guidelines to be utilized
  • Volunteer Manager also provides images for desired deliverables (if applicable), examples of existing marketing materials and links to online presence (website and social media)
  • Volunteer Manager shares brand messaging guidelines (if applicable)
1
Milestone 1: Preliminary Concepts
  • Professional and Volunteer Manager discuss how print materials will be utilized, target audience, and style preferences
  • Professional develops preliminary sketches, and garners feedback from Volunteer Manager
2
Milestone 2: Graphic Creation
  • Professional drafts print materials, and incorporates any feedback into final product
3
Milestone 3: Final Draft
  • Professional delivers final versions in desired electronic format
  • Professional provides guidance on printing specifications (colors, size, etc.)
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About The Org

Better Housing Coalition
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Our Mission

Better Housing Coalition changes lives and transforms communities through high quality affordable housing.

BHC is the Richmond region's largest nonprofit community development corporation. BHC creates high quality homes for residents of modest means, and empowers them with programs and tools to help them reach their fullest potential, at all stages of life.

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