Visual Brand Guide
Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
The North Shore Synagogue in Sydney was founded over 80 years ago, the first synagogue in this part of the city. The synagogue is Modern Orthodox and is called "The Garden Shul" ('shul' is Yiddish for Synagogue) because of its beautiful garden. For this reason, green has been used as the dominant colours in the logo, web, etc. I would like to review this colour scheme and identify if we can come up with a more contemporary and attractive look as well as review the positioning and brand.
What we have in place
- We currently have a logo, website and other information, which should make it easy for you to get started. We also have experience in marketing, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to organise events for members and potential members.
The synagogue has a declining membership and needs to identify means to retain current members and attract new ones. The current look of marketing collateral is dated and it is hoped that more contemporary branding will be more attractive.
Project plan
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