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Social Media Content Calendar

Help CityLab High School Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
CityLab High School Foundation
Dallas, TX, USA
CityLab High School Foundation
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CityLab High School Foundation
Dallas, TX, USA

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Digital marketing Social media

Posted December 21st

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We recently created a brand book for CityLab which has amazing content but it's quite long and I wanted to see if we could turn it into a social media campaign.

What we have in place
  • We currently have a brand book, impact report, website, videos, photos, which should make it easy for you to get started. We also have a fact sheet and other collateral, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on more volunteer engagement and student opportunities.

We are at the point in our growth where we would like to have a social media presence to engage people interested in CityLab and inform them about the school and what we do. This project will expand our outreach and excite existing and potential supporters and keep them engaged,

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

CityLab High School Foundation
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Cause
Education
Posted by
AM
A M.

Executive Director

Our mission

CityLab High School Foundation is an independent nonprofit organization advocating for and supporting the mission of CityLab High School by fostering community involvement and securing funding support. Working together, we are turning today's engaged learners into tomorrow's creative thought leaders.

CityLab is a Dallas ISD Choice high school introducing students to architecture, urban planning and environmental sustainability through rigorous project-based curriculum. Using downtown Dallas and the urban core as their extended classroom, CityLab students not only learn from the city around them, they help transform it.

Testimonials

Read the Impact Story
Karen was wonderful to work with. She had great ideas for posts and put together a sample calendar with supporting text to go with the images. Karen was responsive and communicated well when she needed some extra time. If you have flexibility in your project's timing I would definitely recommend her.
A M.

Executive Director

Social Media Content Calendar Project

(No testimonial has been submitted by Karen)
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