Website Content Plan

Help Phoenixville Area Transition get organized for their website development project by identifying what types of information and images they need, and creating a plan to pull it all together.
Phoenixville Area Transition
Phoenixville, PA, USA
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Phoenixville Area Transition
Phoenixville, PA, USA

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Posted October 19th

Project details

What we need
  • A document outlining each page and section of the website, with descriptions of written and visual content for each
  • An assessment of the written content, specifically indicating where written content is final, draft (needs editing), or needs to be written from scratch
  • An assessment of the visual content, specifically indicating which visual assets are ready and which need to be created or sourced
  • Advice on how to collect content from other places (e.g., marketing materials, grant proposals, event photos, etc.) and edit it for the website
  • Note: This project is for content planning only. For additional support, see the Website Creation: Build a Brand New Site bundle
What we have in place
  • We currently have a current assessed website (by Catchafire) and ugraded logo, which should make it easy for you to get started. We also have a two persons from leadership team to assist with content, and the ability to provide any other information you need.
How this will help
This project will save us $1,636 , allowing us to continue our work in the community engaging in a environmentally sustainable community

Our current website is flat and not engaging. Catchafire did an assessment and agreed. We need a presence in our community and need to engage the community for our mission to succeed. We do need help on the SquareSpace platform.

Project plan

P
Prep: Introduction & Kick-Off
  • Volunteer Manager explains website goals and primary audience
  • Volunteer Manager shares examples of other websites they like and sends any existing content and visual assets to Volunteer
  • Volunteer asks questions to get a full understanding of website content needs
  • Volunteer creates rough outline of website pages and content sections that content will be needed for
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Review Draft Plan
  • Volunteer provides draft of the website content plan, including a description of the type of written and visual content needed for each page or section on the site
  • Volunteer makes suggestions as to which existing content from other materials (grant proposals, fliers, etc.) can be used for each section
  • Volunteer and Volunteer Manager discuss plan and identify the status of the written and visual content (i.e., which elements are final, which are in draft form and need editing, and which do not exist yet and need to be written or sourced)
  • Up to 2 rounds of feedback
2
Milestone 2: Review Final Plan
  • Volunteer and Volunteer Manager meet to review the content plan to make sure that all required content has been identified and the flow of information on the website will be clear and compelling
  • (Optional): The Volunteer may offer to proofread and/or edit the draft written content, and/or may offer to help the Volunteer Manager source images and other visual assets for the website.
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About the org

Phoenixville Area Transition
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Posted by
Maria G.

Living Landscapes Working Co-Convener

Our mission

We are on a mission to build resilience in the local community by connecting people with each other and with nature.

What we do

Phoenixville Area Transition (PAT) , 25 miles NW of Philadephia, came to life in 2018, as many people became convinced that the Global Industrial Growth Society based on petroleum is not sustainable and that instead we need to encourage localization and work with, not against, nature. We are on a mission to build resilience in the local community by encouraging interdependence between people and groups and nature.

Our group has operated mostly on the philosophy that Rob Hopkins, the founder of International Transition Towns, articulated: "whoever shows up are the right people". We have done a lot of "going where the energy takes us", as long as a project seemed to fit the mission. We gradually formed our current operating system of a Core group made up of representatives from various "Working Groups." Our Core group has seven members: Jane, Rodney, Megan, Shanlee, Maria, Tara, Sally and Dana. We have working groups: Films, Inner Transition, Living Landscapes, Media, Plastics, and Open Spaces. We also have a Community Group that meets quarterly and is a larger group of interested and participating individuals from the community.
Partnerships & networking is an important component of a transition community and we focus on engaging the community in all aspects of the work as it is the community that energizes the work.
We have developed a monthly Resiliency Report that provides information, educational opportunities, links to various environmental activities and events, etc.
We are one of many transition communities engaging with Transition USA which is a not for profit organization. Phoenixville Area Transition is not a not for profit and much of our work is dependent upon community engagement rather than monetary support - yes, a bit challenging but we are 4 years in with our work.

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