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Visual Brand Guide

Help Clean Sweep Frederiksted provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Clean Sweep Frederiksted
Frederiksted, VI, Virgin Islands (U.S.)
Clean Sweep Frederiksted
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Clean Sweep Frederiksted
Frederiksted, VI, Virgin Islands (U.S.)

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Cause
Community & economic development
Skills
Graphic design

Posted October 17th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We have a logo, but basically starting from scratch.
How this will help
This project will save us $4,212 , allowing us to focus on fundraising and grant writing.

We are a volunteer-driven organization based in the Virgin Island seeking to professionalize our brand to appeal to national funders.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Clean Sweep Frederiksted
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Causes
Community & economic development Arts & culture Philanthropy & capacity building
Posted by
Virginia C
Virginia C.

Founder & President

Our mission

Boldly lead the economic revitalization of the Frederiksted historic district.

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