Brochure Writing

Help ABEN - A Black Education Network create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
ABEN - A Black Education Network
San Jose, CA, USA
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ABEN - A Black Education Network
San Jose, CA, USA

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Education
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Posted October 14th

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Project Details

What We Need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional Details

The purpose of the brochure is to showcase programming that investors may support, families may join, and educators may learn from.

What We Have In Place
  • We will provide you with resources that showcase the tone, programs, and target audience of our organization. This should support the creation of new copy.
How This Will Help
This project will save us $2,397 , allowing us to move forward with new programmatic efforts we are in the process of launching.

This project will support our work to promote ourselves at local trade shows, share our work with investors, and generally help people new to us get a feel for our work.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

ABEN - A Black Education Network
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Our Mission

The mission of A Black Education Network (ABEN) is to assist our children and youth in reaching their full potential by facilitating academic and cultural excellence wherever they are, using culturally-informed research, technology, visionary parent education and networking in our communities here and in diaspora contexts.

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