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Social Media Content Calendar

Help COA get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
COA
Sydney, Australia
COA
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COA
Sydney, Australia

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Cause
Human services
Skills
Digital marketing Social media

Posted October 17th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are looking for someone who can help us create a content calendar for Facebook and Instagram that we could use to plan out our posts in the future. This would be with a particular focus on
- Posts about upcoming events (Pre & Post)
- Create general campaigns e.g. feature a Volunteer/Staff Member, a story about one of our members.
- Post our activities calendar monthly
- Information about our services
- Promote and advertise any fundraising events, activities, and appeals that COA may run

What we have in place
  • We currently have a Social Media Marketing plan with goals, ideas and examples, which should make it easy for you to get started. We also have loads of ideas and raw materials to get started with, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to channel funds into projects that directly impact members wellbeing, such as event resources and support for those who are in hardship.

Our social media goals are:
* Raise online profile and brand awareness of COA
* Increase membership numbers and the use of COA services
* Raise funds for COA via online donations, contributions, and grants

This will allow us to reach and assist more seniors in their independence through our programs.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

COA
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Cause
Human services
Posted by
Robbie C
Robbie C.

General Manager

Our mission

We provide care and activities for the elderly in our community with the view to enabling them to enjoy their lives to the fullest.

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