Google Analytics Set Up & Training
Google Analytics Set Up & Training
Project details
What we need
- Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
- Training on how to track performance, set up reports and analyze the data collected online
- Set of guidelines for data collection, interpretation and analysis
Additional details
We need to tailor our existing Analytics to our newly launched web site. We need to update our analytics by building new reports, and setting up conversions and goals. Our organization has reached a new phase of development where we are actively fundraising for farmland projects all over the US. Having someone who is comfortable with Analytics & can help us hone in on working target areas would help us reach our goals more efficiently.
What we have in place
- We currently have Wordpress & Google Analytics already configured, which should make it easy for you to get started. We also have two staff members proficient in Wordpress, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to reach the next level in the deployment of effective marketing campaigns, and ultimately have impact on our mission which is to protect farmland, supporting next generation farmers.
This project will give insight to our communications team in terms of what's working for our audiences. It will enable us to streamline our efforts and put our energy into the strategies that are working, and reduce efforts in areas that are not working or come up with new strategies in those non-producing areas.
Project plan
Our mission
Agrarian Trust's mission is to support land access for next generation farmers.
What we do
We innovate in land ownership and access to transform our relationships to the land and each other, fostering regenerative agriculture and care for the Earth. We build the issue and reframe solutions, collaborating with communities of stakeholders to create the Agrarian Commons in support of the next generation of farmers and ranchers. We work for racial and gender equity as an integral part of our efforts toward environmental and climate justice.