Membership Strategy

Help The Innerwork Center develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
The Innerwork Center
Richmond, VA, USA
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The Innerwork Center
Richmond, VA, USA


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Posted October 4th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Seeking creative ways to engage our current membership more strategically by fostering a culture of "delight" and establishing a membership funnel that leads to increased memberships, events RSVPs and donations. I'm also seeking strategic ways to utilize our volunteers in a more effective way during committee meetings and creating a culture where they are consistently on a scheduled rotation with clear objectives and expectations.

What We Have In Place
  • We currently have membership pages, which should make it easy for you to get started. We also have committee notes, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to cover expenses needed to expand our capacity.

I will increase our membership, which will ultimately increase our budget, it will also help us establish a culture of delight that supports our branding.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

The Innerwork Center
Posted by
Felisha J.

Community Engagement Manager

Our Mission


We are a catalyst for well-being through programs that inspire curiosity, cultivate mindfulness, and awaken the spirit.


We envision an individual and collective human experience rich with compassion, authenticity, and meaning.

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