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Logo Design

Help San Jose Public Library Foundation elevate their visual identity with a new or refreshed logo.
San Jose Public Library Foundation
San Jose, CA, USA
San Jose Public Library Foundation
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San Jose Public Library Foundation
San Jose, CA, USA

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Education
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Graphic design

Posted September 24th

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Logo Design

Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

A special logo for our 35th anniversary to be used on all collateral for 2022. Since it's our 35th anniversary, I want a logo that incorporates the symbolism of coral (the traditional color for 35) implying community, diversity, strength, and sustainability. I don't want to see any stale associations with libraries, such as books, I'm looking for something fresh and current.

What we have in place
  • We have brand guidelines for our own logo but this would be a special one time anniversary logo that doesn't need to follow our branding exactly. We have a lot of ideas about how the coral symbol connections with the values and impact of a vibrant public library.
How this will help
This project will save us $3,002 , allowing us to fund 30 hours of story time for 1,200 children and their caregivers.

Attention for this milestone will help us be around for at least another 35 years. The goal is to raise a combined total of $35,000,000 by the end of our first 35 years.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

San Jose Public Library Foundation
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Causes
Education Community & economic development Diversity & inclusion
Posted by
Dawn C
Dawn C.

CEO

Our mission

The San Jose Public Library Foundation provides advocacy, funding, and leadership to support the programs, resources, and services of the San Jose Public Library.

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