Storytelling

Help Art Reach of MidMichigan enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Art Reach of MidMichigan
Mount Pleasant, MI, USA
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Art Reach of MidMichigan
Mount Pleasant, MI, USA

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Posted September 23rd

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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We are celebrating our 40th anniversary this year and have invested in t-shirts and tumblers, to incentivize individuals to donate. We have not marketed this, nor have we really marketed our 40th anniversary.

What We Have In Place
  • We currently have give-aways and a fundraising page on our giving platform, which should make it easy for you to get started. We also have eager staff to implement the marketing plan, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to offer more in the way of programming.

We are really hoping to make a big celebration out of our 40th anniversary, to recognize the folks in the past who helped to get us where we are today and secure donors to ensure we are sustainable for at least another 40 more.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Art Reach of MidMichigan
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Posted by
Amy P.

Executive Director

Our Mission

The mission of Art Reach of Mid Michigan is to promote, stimulate and encourage involvement, appreciation, enjoyment and understanding of the arts in mid-Michigan.

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