Logo Design & Visual Brand Identity

Help FoodRight elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
FoodRight
Milwaukee, WI, USA
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FoodRight
Milwaukee, WI, USA

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Posted September 23rd

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

I have been working on creating a brand book for our organization but it needs streamlining. It should give interns, service learners, farm to schools members and also outside organizations a peek into our organizational culture, branding do's/don'ts, color/font guidelines, etc. The problem is that we want to include so munch information, that it has become too long and not very uniform. I could use some help re-thinking and creating a simpler, on-brand document.

What we have in place
  • We currently have style guide, which should make it easy for you to get started. We also have logos, fonts, colors, website, social media posts, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to expand our reach as an organization to further our mission of empowering Milwaukee Public School students and their families through hand-on gardening and cooking nutrition education.

There are times that outside organizations have reached out to help us with branding or creating visual materials for us but it more effort than it's worth because we don't have solid info on our branding to provide. We also have interns and volunteers that create documents for us that would benefit from some guidance

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

FoodRight
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Posted by
Leslie K.

Community Relations Manager

Our mission

FoodRight empowers youth to choose foods that sustain life-long health

Testimonials

Thu was a true professional. He helped our small non-profit solidify and update our logo, fonts, and colors all while helping to create a clean, and well laid-out brand book. He was patient and and had great follow-through.
Leslie K.
Leslie K.

Community Relations Manager

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Thu)
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