Back to all projects

Google Analytics Set Up & Training

Help Mosaic Theater Company Of DC track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Mosaic Theater Company Of DC
Washington, DC, USA
Mosaic Theater Company Of DC
Unfollow
Log in to follow
Mosaic Theater Company Of DC
Washington, DC, USA

0

Live Projects

1

Matched Projects
0 Followers
Cause
Arts & culture
Skills
Data analysis Digital marketing Information technology

Posted September 22nd

Share this project:
Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have a Google Analytics account initially set up, which should make it easy for you to get started. We also have access to website and CRM software, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to have a larger advertising budget.

We will be able to track purchases and optimize sales

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
Show more

About the org

Mosaic Theater Company Of DC
Unfollow
Causes
Arts & culture Community & economic development Diversity & inclusion
Posted by
Maria B
Maria B.

Patron Services and Data Manager

Our mission

Mosaic Theater Company is committed to making transformational, socially-relevant art, to producing plays by authors on the front lines of conflict zones, and to building a fusion community to address some of the most pressing issues of our times. Dedicated to making our theater a model of diversity and inclusion at every strata, on stage and off, Mosaic invests in the new as we keep abreast of our changing and challenging times to ensure that our theater is a responsive gathering space, all the while nurturing and producing art of the highest order.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Maria)
(No testimonial has been submitted by Cody)
The pixel