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Membership Strategy

Help YourPassion1st develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
YourPassion1st
Oak Park, IL, USA
YourPassion1st
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YourPassion1st
Oak Park, IL, USA

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Cause
Youth development
Skills
Business development Entrepreneurship Strategy consulting

Posted September 22nd

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need to define our Salesforce marketing strategy for donors, as our 2 events are coming up.

What we have in place
  • We currently have Salesforce, Klaviyo, & Constant Contact, which should make it easy for you to get started. We also have An amazing team, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to To focus our efforts on building our program

This will help us raise more funds

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

YourPassion1st
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Causes
Youth development Community & economic development Philanthropy & capacity building
Posted by
Chris T
Chris T.

Founder & Executive Director

Our mission

We look to improve communities internationally through innovative and collaborative workforce readiness workshops, festivals, and events.

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