Search Engine Optimization Audit

Help Basic Needs MN assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Basic Needs MN
Saint Paul Park, MN, USA
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Basic Needs MN
Saint Paul Park, MN, USA

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Posted September 21st

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are in need of help with Website SEO. We have a new Website but hoping we can get some assistance in improving performance

What We Have In Place
  • We currently have new websites, which should make it easy for you to get started. We also have an admin, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to not spend it on consulting services. The vendor we have been using that could help us with this has not been a good fit.

We have the website but need the SEO piece. It will help with future marketing especially as we relocate our Thrift Shop and start to offer new programs

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Basic Needs MN
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Posted by
Vickie S.

Executive Director

Our Mission

Engage the community in supporting families and individuals by providing access to quality used clothes, household items and furniture in a convenient, dignified manner.

Testimonials

I was very impressed with Michael's expertise and adn honesty in assessing the work that was required for this project. He even offered to help us in the future if that was something that was needed.
Vickie Snyder
Vickie S.

Executive Director

Search Engine Optimization Audit Project

Great organization to work with. Great communication and understanding on both parties. I am looking forward to helping them in the future with their community impact and organic growth. This organization will be making great impact online in the near future.
Michael Rux Jr.
Michael R.

Ciphers Digital Marketing Agency

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