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Social Media Content Calendar

Help T.H.R.I.V.E., Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
T.H.R.I.V.E., Inc.
Miami, FL, USA
T.H.R.I.V.E., Inc.
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T.H.R.I.V.E., Inc.
Miami, FL, USA

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Cause
Diversity & inclusion
Skills
Digital marketing Social media

Posted October 25th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We are seeking an ongoing volunteer to support content creation for our Instagram page. We hope to boost followers, focusing on increasing our texter volume. Beyond Instagram experience, we seek volunteers who have experience with marginalized groups and mental health advocacy who can support our social media voice and tone.

What we have in place
  • We currently have a Google folder with all of our marketing material, which should make it easy for you to get started. We also have a branding guide and sample social media post, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to commit more resources to the continued training and development of our outstanding crisis responders.

THRIVE Lifeline provides mental health and identity-based support to texters who are in crisis or experiencing marginalization. Social media extends the reach of our line by telling people we exist, representing their voice and identities, and providing resources. By creating affirming content, you help us to continue providing life-saving and life-affirming support.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

T.H.R.I.V.E., Inc.
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Causes
Diversity & inclusion LGBTQ+ Science & technology
Posted by
Ryder F
Ryder F.

President / Founder

Our mission

THRIVE Lifeline's mission is to end stigma and close access gaps for underrepresented individuals who seek educational and professional opportunities. Particularly, we believe that equity and inclusion begins with person-centered and whole-human support, including access to intervention, validation, and resources.

What we do

We fulfill our mission by:

1. Providing texters with free 24/7 hotline support by trained, non-judgmental Crisis Responders who share underrepresented identities and backgrounds.
2. Reducing suicide risk through trained deescalation practices and by connecting texters with life-saving and life-affirming resources.
3. Using anonymous data to train leaders and advocate for representation in more welcoming and inclusive educational and professional spaces.

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