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Visual Brand Guide

Help Santa Cruz Valley Heritage Alliance provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Santa Cruz Valley Heritage Alliance
Tucson, AZ, USA
Santa Cruz Valley Heritage Alliance
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Santa Cruz Valley Heritage Alliance
Tucson, AZ, USA

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Cause
Arts & culture
Skills
Graphic design

Posted September 17th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We have a new logo and website, but need guidelines for use of print and digital communications.

What we have in place
  • We currently have a new logo and website, which should make it easy for you to get started. We also have some sample flyers and PowerPoints, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to get our name out in the community while focusing on our core programs.

We are ramping up our community outreach and fundraising and need consistent branding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Santa Cruz Valley Heritage Alliance
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Causes
Arts & culture Community & economic development Environment
Posted by
Vanessa B
Vanessa B.

Board President

Our mission

To connect people to the cultural, historic, and natural treasures of the Santa Cruz Valley through education, preservation and promotion of its unique resources and living traditions.

Testimonials

Read the Impact Story
Aaliyah was great to work with - quick and easy communications resulted in a quick turnaround for a brand book. Thanks so much!
Vanessa B.
Vanessa B.

Board President

Visual Brand Guide Project

Before I begin, I would like to thank Santa Cruz Valley Heritage Alliance for accepting me on this project. Vanessa was easy to communicate and was straightforward with what needed to be done. I hope that they enjoy the Brand Book I created, and I would love to work with SCVHA in the future!
Aaliyah E.
Aaliyah E.

Volunteer

The pixel