Email Marketing Copywriting

Help Pickleberry Pie engage their community with an email series that gets their message across in a clear and compelling way.
Pickleberry Pie
Cheltenham, PA, USA
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Pickleberry Pie
Cheltenham, PA, USA


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Posted September 16th

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Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We are planning our end-of-year fundraising campaign and would like to develop clear, purposeful and compelling emails that will help us raise funds.

What We Have In Place
  • We currently have mail chimp newsletters and past fundraising letters, which should make it easy for you to get started. We also have a plan for this year's campaign, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to provide more music programs to kids in hospitals and special needs facilities. Kids are more isolated than ever and music brings joy and comfort to children and their families.

The mission of Pickleberry Pie is to use the healing power of music to help kids in the hospital. We try to raise $20,000 in December to go towards our programming the following year. There is so much competition these days that getting an eye-catching email that makes people want to donate will be very helpful!

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Pickleberry Pie
Our Mission

Pickleberry Pie brings the healing power of music to children in hospitals and special needs facilities.

What We Do

Pickleberry Pie is dedicated to bringing the healing power of live music to children facing serious illness and/or special needs through our national network of professional musicians.

Music is so important because it can help lower blood pressure, reduce pain, improve mood, relieve stress, and help children notice and express their feelings. Therefore, we bring joy and relief to kids having a difficult time.

We've brought the healing power of music to over 260,000 children, family members and hospital staff.


Sally was wonderful to work with! She really took the time to get to know me and our organization so that she could write meaningful and compelling text for our fundraising letters. I would happily work with Sally again.
Jenny Heitler-Klevans
Jenny H.

Executive Director

Email Marketing Copywriting Project

Working with Jenny at Pickleberry Pie was great. I appreciated how much Jenny shared about the organization. The more I learned about the wonderful work they do, the easier it was to see how compelling their story is likely to be to donors. Jenny always prepared for, and followed up after, our meetings -- so the project moved forward efficiently.
Sally Weinberg
Sally W.


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