Logo Design & Visual Brand Identity

Help Peach's Pantry, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Peach's Pantry, Inc.
Sierra Vista, AZ, USA
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Peach's Pantry, Inc.
Sierra Vista, AZ, USA


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Posted September 15th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a current logo that we love, but do not have it in transparent backed png or high resolution. We only have it as a jpg with a white background. Additionally, we often incorporate another color in our materials, a sky blue, and it isn't on our logo. I'd love to set a branding guide based on the current logo and somehow incorporate the blue if we can. I'd also love suggestions on font guidelines for text and letterhead based around the feel of the logo.

What We Have In Place
  • We currently have a professionally designed logo we need in additional formats, which should make it easy for you to get started. We also have examples of the colors we are using, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to feed more children.

As we work towards improved PR and communication with our donors, it is important that we have a unified and consistent look to show our professionalism. Being professional and clean in your communication builds trust with target audiences.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Peach's Pantry, Inc.
Posted by
Sarah P.

Volunteer Executive Director

Our Mission

To provide food on weekends to school children in the Sierra Vista and surrounding area who are economically disadvantaged in order to enrich their learning environment.
To play a part in improving the academic performance and self esteem of the children we serve by relieving weekend hunger.


Michaela was wonderful! She is incredibly responsive and quick on turnaround. Plus, the work she returned was wonderful and exactly as we had discussed. We are SO very grateful for her help and assistance!
Sarah Pacheco
Sarah P.

Volunteer Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Michaela)

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