Visual Brand Guide

Help Our Big Kitchen provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Our Big Kitchen
Bondi, Australia
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Our Big Kitchen
Bondi, Australia

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Posted September 14th

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Hi,
We are looking for someone to assist with a Visual branding guidelines/style guide in as a first base to be able to update website and to ensure overall consistency.

What We Have In Place
  • We currently have a logo and some marketing material, which should make it easy for you to get started. We also have a strong social media presence and brand, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to feed more people

A Visual branding guidelines/style guide will enable us to update our website and touch points and enable us to better tell our story and encourage more volunteers and donors to get involved.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Big Kitchen
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Our Mission

Our Big Kitchen, OBK, nourishes, educates, empowers and supports people in need and always with love. Last year we distributed over 80, 000 meals to disadvantaged Australians. OBK does this through meaningful volunteering experiences where people from all walks of life can connect through doing good. Food and giving meals is the positive end result, but the journey of how the meal was made is just as important.

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