Logo Design & Visual Brand Identity

Help Joey's Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Joey's Foundation
Washington, DC, USA
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Joey's Foundation
Washington, DC, USA


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Posted September 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a logo but not the visual branding guidelines/style guide that includes specific colors/color palette, fonts, size, functionality,, etc. This information would enable us to update our website, stationery, print materials, etc.

What We Have In Place
  • We currently have a logo, which should make it easy for you to get started. We also have an example of print material, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to develop a physical activity program for children with neuromusculoskeletal conditions. The program integrates exercise and socialization.

We would be able to update our website, stationery, print materials, etc.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Joey's Foundation
Our Mission

The Joseph Robert Shaw Foundation dba Joey's Foundation is committed to improving the daily lives of children with brain injury and subsequently the lives of their families. We provide financial support for research, innovation, and education for the purpose of improving rehabilitation, recovery and activities of daily living.

What We Do

The activities of Joey's Foundation include:

-created a Joey's Corner in a small library in West Virginia. Joey's Corner provides books for children with and without disabilities. Books that can be modified are adapted for children with movement disorders. "Some children may have limited movement, or may have involuntary movements that interfere with their ability to hold a book, turn the pages or keep from knocking a book to the floor. Providing these children with as much control of the physical book as possible promotes exploration of the environment, independence and choice making. For young children, these are all important developmental skills that foster learning" (MaryAnn Shaw, "Adapting Books to Increase Accessibility," n2y blog: https://www.n2y.com/blog/adapting-books-to-increase-accessibility/). To create these adapted books, we are sponsoring workshops which include occupational therapists, speech and language pathologists, physical therapists, special and general education teachers. As more books are adapted, we will be able to support Joey's Corner in more locations.

-continued sponsorship of a major clinical device development entitled PediaCORE, an immersive, interactive movement training system for toddlers and pre-school aged children created under the auspices of the Chief Science Officer of the Kennedy Krieger Institute and the Center for Bioengineering Innovation and Design program of Johns Hopkins University. The device was created to improve trunk stability in young children with cerebral palsy. Trunk stability is important for many day-to-day functions, including sitting, standing and walking.

-sponsorship of the Augmentative Learning Study Program, which has been created as an alternative setting of learning during the current COVID-19 pandemic when schools have replaced in-person teaching for the distance learning format. While distance learning is a significant inconvenience for typical students, it is a disaster for students with complex needs who receive special education and related services through an Individualized Education Program. The current situation is calling for an augmentative approach that will meet the needs of children with disabilities who cannot benefit from distance learning technology and need contact with other children. The Augmentative Learning Study Program re-imagines the one-room schoolhouse that provides differentiated instruction....one that meets the needs of children with and without disabilities so they all can learn with and from each other. The program will have a structured curriculum, emphasizing reading, math and communication, be inclusive and project based.

-sponsorship of a mid-Atlantic regional educational conference entitled "Neuroplasticity for Children" with nationally recognized physical therapist educator Dr. Karen Pryor.

-on-going sponsorship of presentations/publications on communication and the use of augmentative and alternative communication devices at professional education conferences and journals.

-co-sponsorship in 2018 of a Baltimore/Washington Tribute dinner for Judy Woodruff in honor of her 20 years of service on the board of the Kennedy Krieger Institute and her many contributions to organizations that support children living with brain injury.

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