Visual Brand Guide

Help The Elevation Project provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
The Elevation Project
Philadelphia, PA, USA
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The Elevation Project
Philadelphia, PA, USA

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Posted September 12th

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What We Have In Place
  • We currently have logo, which should make it easy for you to get started. We also have an old brochure, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to purchase computers and equipment for our incubator

It will make our branding attractive to funders and volunteers.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The Elevation Project
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Our Mission

The Elevation Project is committed to reduce recidivism and crime rates in the Greater Philadelphia area by helping formerly incarcerated men and their family reintegrate back into society while helping at-risk young people become successful. We provide a holistic approach; supplying individuals with the resources and tools they need to help change the way they think and providing encouragement and fostering an environment to change bad habits.

Testimonials

Lydia was great to work with on this project. She completed it quickly and was creative. I am excited about the professional project we received at the end!
LaTrista W.

Volunteer Manager

Visual Brand Guide Project

(No testimonial has been submitted by Lydia)

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