Back to all projects

Visual Brand Guide

Help JUST Community provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
JUST Community
Austin, TX, USA
JUST Community
Unfollow
Log in to follow
JUST Community
Austin, TX, USA

0

Live Projects

2

Matched Projects
2 Followers
Cause
Community & economic development
Skills
Graphic design

Posted September 11th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

JUST is a nonprofit financial platform working to close the racial wealth gap by investing in ambitious Texas women through capital, peer coaching & community.

We have the foundation of a strong brand system and want to evolve key elements to include some physical materials and digital representation of our core values.

What we have in place
  • We currently have a complete brand guide, which should make it easy for you to get started. We also have clear needs for this project deliverables, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to invest in another 5 women that would otherwise not had access to capital.

JUST believes our brand will be a key element of our short, medium, and long term impact. We want our female entrepreneurs to see a clear connection between our brand and their experience with JUST.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

JUST Community
Unfollow
Causes
Community & economic development Diversity & inclusion Justice & legal services
Posted by
Steve W
Steve W.

CEO

Our mission

JUST is a nonprofit financial platform working to create generational wealth
by investing in ambitious Texas women through capital, peer coaching & community.

The pixel