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Google Analytics Reporting

Help Environmental Law Alliance Worldwide set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Environmental Law Alliance Worldwide
Eugene, OR, USA
Environmental Law Alliance Worldwide
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Environmental Law Alliance Worldwide
Eugene, OR, USA

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Cause
Environment
Skills
Data analysis Digital marketing

Posted September 1st

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We would like to have a set or reports that cover all of the relevant metrics for our site. After we have these reports set up we will know which parts of our site need more attention.

What we have in place
  • We currently have one full time IT staff member to help you with this, which should make it easy for you to get started. We also have administrative access, a start on some GA reporting, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to spend that money fighting environmental crimes all around the world.

Our website is used for fundraising, general organizational information, as well as disseminating scientific/legal information, so knowing which parts of our site get what kinds of visitors would really help us out in knowing where we should invest our time/money.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Environmental Law Alliance Worldwide
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Cause
Environment
Posted by
Matt P
Matt P.

IT Coordinator

Our mission

The Environmental Law Alliance Worldwide (ELAW) helps communities speak out for clean air, clean water, and a healthy planet. We are a global alliance of attorneys, scientists and other advocates collaborating across borders to promote grassroots efforts to build a sustainable, just future.

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