Membership Strategy

Help Kali'ula Foundation develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Kali'ula Foundation
Beaverton, OR, USA
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Kali'ula Foundation
Beaverton, OR, USA


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Posted August 31st

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Our organization is in transition as we seek to build our membership from an alumni base of hula dancers over the last forty years to join us in preserving our dances, archive performances on a website, and eventually film a documentary of our kumu hula (teacher). Our membership building effort is the first step to then raise funds for our film to shoot in 2-3 years.
Task: To develop a comprehensive strategy to build our foundation membership incorporating tradition means and social media.

What We Have In Place
  • We currently have a BOD in place and a modest budget, which should make it easy for you to get started. We also have capable and semi-experienced board members, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to invest in developing our Foundation website to enable us to provide a platform to strengthen our members and supporters and attract major partners for our documentary film.

By coalescing the collective relationships of past students and supporters we preserve the legacy of our hula school "halau" and teachings of our founder and teacher. We hope to develop additional resources both in the community, professional and corporate arena to help fund the archiving of our hula dances, competition performances and eventually a full feature documentary film.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Kali'ula Foundation
Posted by
Michael C.

Fundraising Director, Kali'ula Foundation

Our Mission

Perpetuating and preserving the Hawaiian culture throughout the world.

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