Pricing Strategy

Help Catholic Social Services of Washtenaw County create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Catholic Social Services of Washtenaw County
Ann Arbor, MI, USA
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Catholic Social Services of Washtenaw County
Ann Arbor, MI, USA

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Posted August 26th

Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details

Catholic Social Services of Washtenaw County needs to develop a strategy to map out a subscription pricing structure that outlines the costs associated for nonprofit agencies to be listed on the online senior resource directory. The objective is to support the costs associated with operating and maintaining the website for long-term sustainability.

What we have in place
  • We currently have a cost breakdown of the website costs, which should make it easy for you to get started. We also have funding, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to continue to connect vulnerable older adults with resources in their community.

Our senior resource directory features local nonprofits in the community and is popular among local agencies and residents. Implementing a fee structure will help ensure the long-term sustainability of this important resource.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

Catholic Social Services of Washtenaw County
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Posted by
Rachael D.

Project Manager

Our mission

Through compassionate services we help people live meaningful and independent lives.

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