Facebook Ads Set Up

Help Excellence by Design Education Center promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Excellence by Design Education Center
Dallas, TX, USA
Unfollow
Log in to follow
Excellence by Design Education Center
Dallas, TX, USA

0

Live Projects

21

Matched Projects
6 Followers

Posted October 21st

Share this project:

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
What we have in place
  • We currently have Copies of events posted on facebook., which should make it easy for you to get started. We also have Organizational information., and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to use our funds to expand our programs and services to reach more clients in need.

Getting information out through social media channels is essential for the survival of nonprofits, especially doing giving campaigns.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
Show more

About the org

Excellence by Design Education Center
Unfollow
Posted by
Mary M.

Chief Operating Officer/Executive Director

Our mission

Our Mission is to close the equity gap between opportunity and achievement for children and youth who experience significant life challenges by providing programs and services that address educational, social, cultural, and economic needs.

What we do

Excellence by Design Education (E.D.E.C.) began in 2014 as a 501(c)(3) non-profit educational organization providing programs to disadvantaged children, youth, and families. In 2015, the C.E.O. of Excellence by Design Education Center, an educator with 30 years of educational experience, recognized the critical need to support children and youth who live in or near poverty while working with students within the juvenile system.

We provide supplemental after school, before school, and summer programs to underserved children, youth, and families that address educational, social, cultural, and economic needs and support educational equity in closing the gap between opportunity and achievement for those who live near or in poverty. Our programs and services transform minds and change lives by (1) equipping students academically;(2) engaging them relationally; (3) empowering them to succeed, and (4) prepare students for college and career readiness. Our fundamental goal is to ensure that underserved, disadvantaged children and youth continue to learn, grow, excel, and advance beyond the school day and year. We serve children and youth across five programs: (1) Reach One Teach One Literacy Program; (2) S.T.E.A.M. Academy; (3) Literary and Creative Arts Academy and (4) College and Career Readiness Program and The Village Keepers Outreach Program.

Testimonials

Sorry, I did not work with Lamine on this project, I worked with another volunteer.
Mary M.
Mary M.

Chief Operating Officer/Executive Director

Facebook Ads Set Up Project

(No testimonial has been submitted by Lamine)
The pixel