Back to all projects

Communications Strategy

Help Prospera Community Development design a communications strategy tailored to the Organization’s goals and key audiences, and an implementation plan that works with their available budget and staff capacity.
Prospera Community Development
Oakland, CA, USA
Prospera Community Development
Unfollow
Log in to follow
Prospera Community Development
Oakland, CA, USA

0

Live Projects

10

Matched Projects
3 Followers
Cause
Gender equity & justice
Skills
Communications Writing

Posted July 23rd

Share this project:
Communications Strategy

Project details

What we need

WAGES has need of assistance of a marketing professional to ensure that our Fall campaign is compelling and "hangs together" within a single theme.  There are 3 (and potentially 4) objectives to our campaign:  

  • Roll out our terrific new name, logo, and tagline, which was designed by Mission Minded  (we can't wait to show it to you -- it is very on point!), and our new website, which is currently in the design process and will be released in early Nov.  To accompany this new logo, our team has created messaging based upon the one minute message model. From a webinar series on rebranding, we learned that the best way to roll out your new brand is to use it in a campaign, hence the second objective below;
  • Create an email (and small snail mail campaign) to current and prospective donors that results in at least 175 donors giving in between Nov. 1 and December 31st. We intend to launch the campaign with 1/3 of donors already signed on, and will also create a matching pool of funds (reaching out to major donors right now).
  • Build buzz around our new cooperative venture (selling paletas -- Mexican popsicles), an enterprise which is in the R&D phase, and will be launched in January. We want people to understand the opportunity to taste our paletas at local farmers markets and food fests. Our partner La Cocina is helping to incubate the business.
  • Develop a contingency plan to announce our Direct Public Offering financing opportunity, should our filing be approved by the SEC before January (we don't think this will happen, but just in case). 

    • ?To achieve these goals, we need assistance to:

    • Develop criteria for successful campaign themes, messaging and calls to action for email, social media, etc. (we've already generated a ton of options to choose from);
    • Develop concrete communications goals with corresponding target audiences to help us gather data for future campaigns;
    • Conduct analysis of our audiences and develop a campaign plan that starts in mid September (cultivation), launches in November (launch) and then pushes to the finish (December 31st);
    • Identification of the best delivery methods, and the best timelines to use, based on your goals and audience; and
    • Outline of execution steps to implement the plan
    What we have in place
    • We have:
      - A brand book for our brand book
      - Short, medium, and long messaging based on the one minute message model (see explanation above)
      - A video announcing our new name and vision that is in production
      - An enthusiastic point person and staff ready to collaborate
      - A social media channels up and running, with growing Twitter following.
    How this will help
    This project will save us $3,607 , allowing us to partner with 40 aspiring Latina immigrant entrepreneurs.

    WAGES believes that our economy is ready for an extraordinary change, and we can start by building businesses that empower workers. We partner with low-income Latina immigrants to build co-ops—collectively owned, local businesses—because when women have ownership over their lives and work, they can transform their families and communities. With your help, we can launch our new brand, build buzz for our new social enterprise venture, and make a splash that can attract sustainable funding and support for immigrant women's socio development in underserved communities.

    Project plan

    P
    Prep: Project Goals, Timeline, and Process Established and Initial Information Distributed
    • Volunteer Manager outlines any current communications activities and strategies
    • Volunteer Manager shares any existing communications materials
    • Volunteer Manager shares the perceived strengths and weakness of existing communications plan and materials
    • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
    1
    Milestone 1: Professional Creates First Draft of the Communications Strategy and Volunteer Manager Provides Feedback
    • Professional creates a first draft of the Communications Strategy and shares it with the Volunteer Manager
    • Volunteer Manager reviews draft of the Communications Strategy, and provides feedback to the Professional
    2
    Milestone 2: Finalized Communications Strategy Delivered to the Organization
    • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the Communications Strategy
    • Professional delivers final strategy to the Organization and provides recommendations for the Organization on implementation, based on staff capacity and budget
    Show more

    About the org

    Prospera Community Development
    Unfollow
    Causes
    Gender equity & justice Community & economic development Education
    Posted by
    Chelsea M
    Chelsea M.

    Impact and Evaluation Associate

    Our mission

    Prospera advances Latina economic empowerment through leadership development, entrepreneurship and cooperative business ownership. We believe that when women are at the forefront of our local economies, entire communities thrive.

    What we do

    Prospera offers leadership and entrepreneurship programs that respond to the unique challenges and the immense resourcefulness that Latina immigrant women bring. We use a popular education approach because we believe Latina women own powerful experiences that make them strong entrepreneurs and natural promoters of social change. Through our culturally specific programs and Prospera's extensive network of partners, Latina entrepreneurs access the networks, the tools and the financial resources they need to launch, grow, and become successful owners of cooperative enterprises

    Testimonials

    Read the Impact Story
    Ali was a pleasure to work with on our rebrand rollout. She was a creative and resourceful thought partner in the process, and very adaptable throughout the evolution of our project. She knows a lot about the creative and technical aspects of campaigns, and made some excellent recommendations that improved the quality of our campaign strategy.
    Chelsea M.
    Chelsea M.

    Impact and Evaluation Associate

    Communications Strategy Project

    I'm so glad I got to Chelsea and the Prospera team! I've never seen an organization that is so organized and passionate. It really made my job easier knowing that Chelsea was always available to get back to me with an assignment or feedback. So proud of what this organization has done and I'm so excited for what's to come!
    Ali B.
    Ali B.

    Volunteer

    The pixel